Introducing BridgeUSA: A New Brand Identity for the Exchange Visitor Program

Global Friends shares in the excitement to announce BridgeUSA as the new brand identity for the Exchange Visitor Program (EVP). As a BridgeUSA sponsor for the au pair, camp counselor, intern, trainee, secondary school, and summer work travel programs, Global Friends is dedicated to moving forward BridgeUSA’s key endeavors.

BridgeUSA is:

-A cultural and professional exchange

-About making lasting connections

-A launch pad for future success

-A network of global leaders that create lasting impact

-An American experience

Since its establishment as part of the Mutual Educational and Cultural Exchange Act of 1961 (The Fulbright-Hays Act), the Exchange Visitor Program has served as a valuable and important diplomatic tool of U.S. foreign policy. Its mission – to increase mutual understanding between Americans and people of other countries – remains vital to U.S. national security and building people-to-people connections around the world.

BridgeUSA unifies ECA administered, private sector programs under one umbrella and brings the mission and global impact of our programs front and center in the name and creative tagline. The BridgeUSA moniker embodies ECA’s mission to build enduring bridges of friendship between people and nations. The tagline “Connecting global leaders, creating lasting impact” underscores the impact of the program: cultivating a network of global leaders that create lasting impact in their communities and our world.